Be Smart, Buy Smart: Tips to Avoid Poor Quality Counterfeit Products

Counterfeiting has long been recognized as a serious problem for businesses in all industries. While it’s virtually impossible to ensure that all of the products you buy are the genuine article, a few simple steps can help you reduce your chances of being duped.

Avoid Buying Brand Names at Fairs and Street Festivals

Original brand name product like sportswear and high end sunglasses are almost never ever sold at such events, and when they are, the quality of the goods is usually exceptionally poor. Sunglasses, for example, fall apart within days.

Be Wary of Brand Names Sold at Flea Markets

Another area where poor quality counterfeit products are often sold. One way to spot counterfeit clothing items is to carefully read the labels. More often than not, counterfeit T-shirts have a “standard brand” label, or no label at all. The manufacturer’s tag sometimes doesn’t match up with the image/logo depicted on the clothing, particularly with kid’s items. Paper or cardboard label on clothing should also be closely inspected. Counterfeiters often pay little attention to detail, so blurred colors or mismatched labeling are good indicators of fake merchandise, as are poor quality stitching and inconsistent coloring.

Be Wary of Products that Lack Proper Markings

Most original product and merchandise packaging contain codes from the manufacturer, copyrights and trademarks, as well as bar codes, recycling signs and something holograms. The more knowledge you have of the brand, the easier it will be to recognize if anything is missing.

Be Wary of Products with No Country of Origin Identification

Most luxury designer product are manufactured exclusively in the US, with the majority of the remainder being manufactured in France, Great Britain, Italy and Brazil, among others, whereas the majority of counterfeit product originate from China, Korea, Taiwan and other Asian countries, as well as some in Eastern Europe. Since a “Made in China” tag would set the alarm bells ringing for half educated consumer, such tags are usually removed.


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